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October 17, 2003

One possibility

Ben Jamieson is quoted in Macintouch about a possible "trojan horse" benefit to the Windows version of iTunes:

With all the hype and buzz surrounding the release of iTMS for Windows, I noticed an interesting and possibly important side effect...

iTunes for Windows installs Quicktime 6.4 as well, which is going to result in a massive increase in the installed user base for Quicktime. Once media content providers see this, maybe they will begin to move away from the all to prevalent Windows Media Format and begin utilising the far superior power of Quicktime for content delivery.

Posted by jghiii at October 17, 2003 10:57 PM
Posted by: Steve Garfield on October 18, 2003 11:27 AM


Trojan horse confirmed!

"Rather than trying to wring profits out of a few pennies per song, Apple said it is counting on a Windows version of its music store to help drive iPod sales higher. The company has sold about 1.5 million iPods so far, with roughly half of those being bought by Windows users, Schiller said.

Apple Chief Financial Officer Fred Anderson said in July that the music store could be a "trojan horse" for getting more people to buy iPods."

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