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December 08, 2003

Micropayments experiment

Jeff Jarvis, The Buzz Machine:

[The MIT Media Lab] ran an experiment giving students $10 and telling them they had to stare at a screen for 45 minutes or buy content on various models: subscription; prepayment; micropayment. The results: They consumed 10 times more content on subscription basis than by micropayment. "The pain of payment has an unbelievably large effect," Ariely said. But when asked what method they preferred -- specifically, what method would yield the highest quality content for them -- the subjects said micropayment. So business-model as they do, not as they say.


Posted by jghiii at December 8, 2003 11:57 AM
Posted by: sherman on December 8, 2003 02:58 PM


Well it was easier when they first came out and there was no tint on the windows, so you could see the stuff being nuked inside. I was at a party once where we all crowded into the kitchen to try different things and see what would happen. The best was the Peeps -- those easter marshmallow things -- they grow grotesque tumors before the totally melt. Exploding eggs is always fun, too. And if you really hate your neighbor and she has a cat, well.....oh. You said microPAYMENTS.


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