Gone East

Free WiFi as a sponsored promotional tool

Starbucks and the Sundance Film Festival have partnered up on an interesting promotion. Take your laptop to a participating Starbucks. Connect to the internet via the T-Mobile system that most all Starbucks have. And get free access to Sundance FF short subjects.

Interesting way for Starbucks to build traffic at their shops. Do you have to have a T-Mobile account to get access to this free thing? That would be a drag.

But why not just make the WiFi free all the time, but paid for by promotional googaws, like these movies, that are only available if you're sitting in a Starbucks. Just an idea.

Here's Starbucks' site about this.

Posted by jghiii at January 15, 2004 03:00 PM