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February 08, 2004

The Times They Are A Changin'

Boston Globe:

In the coming year, [the old-school TV Networks] will step up experimentation with series premieres, launching shows outside of the traditional fall-midseason-summer schedule -- think FX's strong July introduction of "Nip/Tuck."

They will try more short-season runs such as ABC's 13-episode series "Stephen King's Kingdom Hospital," which premieres next month.

And they will consider dropping repeats altogether (except the invincible "Law & Order" shows), replacing them with a "multiplex" scheme in which reruns will air the same week as the original episode, cable-style, to give viewers more chances. NBC is already working this approach with "The Apprentice," whose new Thursday episodes reair the following Wednesdays on NBC and a few times on CNBC.

"Television is changing, and it's changing right now," said Jeff Zucker, president of NBC entertainment. "And if we play by the old rules . . . we're all going to get left behind.


Posted by jghiii at February 8, 2004 11:13 AM
Comments
Posted by: Steve Garfield on February 8, 2004 05:15 PM

"And they will consider dropping repeats altogether (except the invincible "Law & Order" shows), replacing them with a "multiplex" scheme in which reruns will air the same week as the original episode, cable-style, to give viewers more chances."

Finally!

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