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March 30, 2004

My how the Tivo has fallen

I've never been shy about saying how much I love my Tivo. But over the past few years they've developed a really bad habit of putting advertising on my recorder without my permission. The latest is this.

Tivo has announced a plan to offer viewers the opportunity to view commercials while they are fast forwarding through commercials.


Known as Video-to-Video, the idea is to let viewers click a button on their remote control to immediately watch a 3-minute video describing products and services that might appeal to them. The marketing clips are promoted through small icons that appear on the TV screen as viewers fast-forward past regular ads.

I'm not sure what makes them think that I'll be fast forwarding through commercials, see one of these icons, and say, ooh there's a commercial that I really do want to watch.

Posted by jghiii at March 30, 2004 09:34 PM
Posted by: sherman on March 31, 2004 02:33 AM

Those of us who resisted TiVo are now practicing our touchdown dances in anticipation.

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