September 10, 2004

Experience Marketing

The players aren't the only one's very good at their jobs, the people who run the Redsox' business are also very good at what they do.

The Boston Globe:

So at Fenway these days, a fan is given the chance to sing the National Anthem on the field before every home game. Other fans throw out the first pitch, children are picked from the stands to come down to the field and yell "Play ball!" For each one of them, it's an indelible experience. And when they tell their friends and family, it provides the best word-of-mouth marketing money can't buy.
Posted by jackhodgson at September 10, 2004 10:53 AM