October 26, 2004The Unstableness of PreferenceOne of my favorite books about human nature, and the way things work, is Malcolm Gladwell's "The Tipping Point". He has a new book coming out, after the first of the year, called, "Blink". It's about "social intuition, how we know what we know in social situations". He gave a preview of these new discoveries at the Pop!Tech conference that was just held in Camden, Maine. The story of the Aeron chair suggests that somewhere in that transaction there is a problem, and the problem is that there is something that is being lost between the expression of a preference and the feeling of a preference. ... So this is my question, why would people say they didn't like an idea, that they really liked? ... [One lesson from this is that] preference, our feelings about something, are extraordinarily unstable.
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